Motorola to Launch SocialTV App for Xoom and Atrix

Save room on the couch for your Xoom and your Atrix – the new Motorola app integrates your devices for a full TV experience

BY: Sasha Orman |

Motorola Announces SocialTV App for Your Xoom or Smartphone

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As a businessperson on the go, you don’t have a lot of time for idle TV watching. When you do take five in front of the tube, you want those minutes to count. Motorola Mobility understands your plight. As the producer of mobile devices like the Motorola Xoom and the Motorola Atrix, Motorola is in tune with the needs of the tech and business savvy consumer. With the just-announced Motorola SocialTV app, Motorola Mobility wants to make sure that every minute watching TV is a minute well spent.


The new SocialTV Companion Service app from Motorola Mobility is designed to turn your PC tablet (presumably your Motorola Xoom) or your smartphone (the Motorola Atrix perhaps?) into a TV companion device, “help[ing] service providers differentiate their offering and generate incremental revenue by leveraging social networking, loyalty programs, advertising and product merchandising via companion devices such as tablets, smartphones and laptops,” according to the Motorola Mobility press release.

Industry jargon aside, what exactly does that mean? Quite simply, a lot of secondary content for the viewer: while you watch your favorite shows, you can interact with other fans via linked-up social media outlets, and pull up related apps and merchandise with just the touch of a button.

“Consumers are increasingly using companion devices to augment their entertainment experience,” said John Burke, Motorola Mobility Senior VP and GM of Converged Experiences. “Our SocialTV Companion Service is leveraging the convergence of companion devices, community and entertainment to create a more enjoyable and personalized experience for the consumer, while giving the service provider the ability to monetize that experience.”

Is an app like SocialTV Companion Service truly necessary? Probably not – personally, we’d rather use our TV time to fully relax and focus on what’s on the one screen. But whether you are a social media fiend or just love the feeling of being busy (even while you’re relaxing), Motorola Mobility is giving you and your Motorola Xoom a whole new way to enjoy your downtime.

[via]  execdigital.com